A couple of months ago, an HR Manager-client of mine phoned me and
asked for advise on how she could make understand her HQ HR
counterparts that recruiting in Japan is not as easy in the US or
Europe.
Believe it or not, that was not actually the first time (and
probably not the last time either!) that I was asked to give advise
about recruiting in Japan. Hence, in this Editorial, let me share with
you the same thoughts that I shared with my HR Manager-client and
hopefully, you will find this useful if and when you are in the same
predicament as hers:
1. Acute Supply and Demand Imbalance. As the world's second
largest economy, Japan attracts a lot of foreign-affiliated companies
to set up their operations here in the hope of benefiting from the
country's economic might. However, unlike its Western counterparts,
Japan's economic center is heavily concentrated in Tokyo and its 23
wards. As a result, companies inevitably compete for the same
hard-to-find, highly qualified, and bi-lingual Japanese talents.
Indeed, the so-called "war for talent" is no where more intense than in
Japan (or Tokyo for that matter).
2. Loyalty Factor and Risk Averseness. You've read it. Japan
is famous for its lifetime employment practice that greatly contributed
to decades of industrial peace any country coming out from WWII badly
needed. Consequently, Japan produced highly specialized and "loyal"
workforce that would "live and die" for their companies even if there
are superior opportunities out there waiting to be literally grabbed
for good and bi-lingual talents. It is also this paternalistic
relationship between employees and employers that promoted the
atmosphere of staying within someone's "comfort zones" and further fed
the Japanese's natural tendency to become risk-averse. As a result, it
takes a lot of effort and time to even make a prospective candidate
open up to explore other opportunities and becomes harder when you
actually recruit them for the job.
3. Very Passive Candidates. Let's face it. Qualified
candidates for open positions a company has are not in the market. You
don't normally find them in job boards or employment databases. Simply,
they are not looking. Chances are they are either employed and ultra
satisfied with their current organizations (i.e., no "push" or "pull"
factors to leave their companies) or they are just very "loyal" to
their current companies that the mere idea of talking to a recruiter is
treated as a sense of betrayal. If ever they do decide to explore
external opportunities, they normally use their personal or business
connections or in the recent years, their trusted headhunters or
recruiters. Hence, in Japan, good recruiting is not just a transaction
but a process that starts with building a strong personal relationship
between a recruiter and a candidate.
In the next issue, I will share with you the remaining reasons why I
think Japan is the most difficult country to recruit talents. Stay
tuned. --JK