BRAND HR:
Raising the Visibility & Value of HR
Vol. 8, No. 2: November 2018 -February 2019

What's Inside

Publisher's Message

Culture Defines Branding-Yoshiharu Matsui, Ed.D., MBA | 文化はブランディングを定義します- 松井義治(ヨシ)Ed.D., MBA 

The HRA OpEd

HR Branding: Raising the Visibility and Value of HR- Ekta Sharma, PhD-Management, MBA-HR, MBA-HHM | HRブランディング:認知度を高め、HRの価値を上げよう- エクタ・シャルマ 経営学博士、経営学修士(HR)・(病院医療) 

Lead Stories
Marketing Thinking for HR: 3 Ways to Build the “Employee as Customer” Journey- Martin Blake and Lisa Barry | HRのためのマーケティング思考:「従業員を顧客として見る」ための3つの方法とは・・・-  マーチン・ブレーク & リサ・バリー

Feature Story
Employer Branding: Using Marketing Tactics in Recruiting- Kristina Martic

Research Shows Custom ESL Curriculum Helps Businesses Overcome the Motivation Hurdle- Frith Maier

Editor's Note

Editor’s Note- Hilda Nartea | エディターズノート-ヒルダ・ロスカ・ナルテア 

Columns


And many more...

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